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Open Today! Sales: 9am-7pmService: 7:30am-6pm

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DealerRater Jun 30, 2026

Excellent service department. They go above and beyond at this dealership. They also don’t try and sell extra stuff you don’t need.

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DealerRater Jun 29, 2026

I can sum up the relationship. I have with Bmw of Hilton Head. What more can I say then they treat me like family.

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DealerRater Jun 26, 2026

One of the easiest purchase process I’ve ever experienced. Thanks to Tommy and Jin. Wool recommend to anyone looking for a new car

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DealerRater Jun 25, 2026

Your staff is very professional and they delivered me a very professional service. The mechanical inspection was a key factor that really impacted my experience with your company.

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DealerRater Jun 20, 2026

Lindsay at Hilton Head BMW went so above and beyond . She was extremely pleasant and effective. Highly recommend!!!

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DealerRater Jun 19, 2026

Steve did a good knob of keeping me up to date. They gave me a ride on the first day then when they found a problem with the motor mounts he got me a loner cat

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DealerRater Jun 18, 2026

Went in for oil change. Very pleased with my new service person. Steve Griggs he was so helpful and polite. Great guy.

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DealerRater Jun 12, 2026

Christel is always very friendly and helpfu She was proactive in calling me letting me know an early appointment was available She is professional and does an excellent job

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DealerRater Jun 5, 2026

Service was great today. Casey is the absolute best!! Thank you Casey, a job well done

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DealerRater Jun 5, 2026

Courteous and efficient. Communication is excellent. The best to do business with. Wait time is very good. The make every effort to get you in and out as soon as possible.

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DealerRater Jun 5, 2026

Quick, efficient, and professional work completed as promised. Staff is friendly and very responsive to questions and solutions.

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DealerRater Jun 3, 2026

Steve, my service rep, was excellent. He explained all service options and cost very clearly.

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DealerRater Jun 1, 2026

Service is complete and timely. Associates are knowledgeable and friendly. Amenities are comfortable and clean. Very flexible with changes to original appointment.

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DealerRater Jun 1, 2026

I’ve always been extremely pleased with this dealership when purchasing and servicing my cars.

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DealerRater May 30, 2026

Always takes longer than they say for service. It is very difficult to arrange for a loaner vehicle.

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DealerRater May 29, 2026

Great staff. Excellent communication from service advisor. Prompt, respectful Best BMW dealer that I have encountered

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DealerRater May 28, 2026

Kobey Dodge was our salesperson for the purchase of 2 BMWs. Kobey was very knowledgeable and patient with no pressure at all. She has been so helpful post purchase and responsive in helping us get acquainted with the vehicles since we are first time BMW owners. Highly recommend Kobey!

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DealerRater May 28, 2026

My First BMW. Was purchased at Hilton Head BMW. Convenient location. Every one is helpful and friendly. They are always happy to have my car washed when I stop by. I can always get a loaner if my 740 needs service.

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DealerRater May 23, 2026

Our sales rep, Kobey Dodge was the main reason we chose BMW over other luxury brands. She took the time to give us all the information we needed without any pressure. We’ve already referred two people to her.

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DealerRater May 21, 2026

We were looking for a new small SUV, visited all the premium dealerships in the area.. Mercedes, Lexus etc..went with the BMW because of the salesmen Carlos Pecero, Carlos’s attention to detail and patience was great. The technology in these cars can be overwhelming but he explained so much I was very Comfortable. He always made him self available, we visited twice before we bought.then after the sale we had the BMW Genius, Joshua help us and he was a wizard, and also explained so much.

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DealerRater May 19, 2026

Chris was an amazing salesman to work with. Found exactly what I wanted and made it happen in our timeframe. The process was great from start to finish. We were treated very well from all the staff. So excited for my new car!!

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DealerRater May 19, 2026

Romi was the best sales person I have ever dealt with! He was so kind, honest and extremely knowledgeable and efficient. He made the process of buying a car such a wonderful experience . I wish every car salesman were like Romi!!

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DealerRater May 18, 2026

The service manager Donald came to my rescue when BMW roadside assistance dropped the ball and performed pathetically. BMW roadside assistance is a sham and should not be relied upon. If it wasn't for the professionalism and dedication to providing optimal service by HHI BMW service manager I do not know what I would do. Again BMW roadside assistance providers an inferior service.

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DealerRater May 16, 2026

The staff is always welcoming and efficient. The waiting area is clean and has refreshments available. Our car was ready when expected, and the experience was very positive.

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DealerRater May 15, 2026

The service at this dealership was amazing! Efficient and friendly. Our service advisor was great. They sent a video of the inspection of my car which was great. Never had anything like that before. Highly recommend!

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DealerRater May 15, 2026

Easy to book appointment. Service was thorough as well as the inspection. Follow up great.

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DealerRater May 12, 2026

Kobey was the absolute greatest to work with!!! She made the whole process so easy and stress free!! I highly recommend reaching out to Hilton Head BMW and Kobey for your next purchase!!!

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DealerRater May 11, 2026

Excellent customer service from placing my service request to picking up my vehicle. Responsive, transparent and timely service from Steve Griggs and his team.

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DealerRater May 6, 2026

Never have had such a positive experience with any dealership in my entire life. I from the beginning, when we purchased a car, Walter Ryder was incredible. There were no words to describe how great it is. Everyone we dealt with through the entire process.answered questions politely thoroughly, and made sure at every step that we are comfortable and happy. Service yesterday was beyond over the top. Casey Pride was fabulous. She followed up, she made sure that I had everything I needed, and basically held my hand through the whole process. I cannot say enough positive things about ... Read More

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DealerRater May 3, 2026

Stephanie Sullivan made the buying experience quite easy. Would certainly ask for her help in the future.

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DealerRater May 2, 2026

Hilton Head BMW was a pleasure to deal with from start to finish when buying our car. The price was fair and the communication was great throughout the process! We drove an hour and a half to buy at this dealer!

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DealerRater May 2, 2026

My second home !!! Love the people there but especially miss Jerome!!! Need him back at something!

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DealerRater May 1, 2026

I have been a customer of this dealership for the last 6 years. I have purchased 3 new cars during this time. My sales person, Stephanie was outstanding, making the purchases fun and personal. Brad is my service person who always greets me personally and gives the best advise for my car and my safety. They are my car family!!!

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DealerRater Apr 30, 2026

Service was on time and thorough with everything explained and performed per required... Very organized and efficient

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DealerRater Apr 28, 2026

Super nice and courteous staff. They went Out of there way to speed up my wait time. Also applied a warranty on a new tire I purchased

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DealerRater Apr 27, 2026

Always a pleasant experience going to Hilton Head BMW for service on my car, the staff is polite, helpful and knowledgeable.

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DealerRater Apr 26, 2026

The selection process was good, but the purchase process took too much time. This process should be optimized

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DealerRater Apr 24, 2026

Repairs done in a timely manner. Videos were helpful. Everyone was polite and professional. However, they did not take my critique of BMW's lack of design and manufacturing quality and apparent lack of customer care. I paid $2,000 dollars for a repair that was totally preventable if BMW cared about it's customers.

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DealerRater Apr 22, 2026

Romi was awesome. Attentive, informative and super friendly! We were treated very well throughout the process.

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DealerRater Apr 22, 2026

Professional diagnostic and car status report. Casey Pride helped us out with an urgent need and was a pleasure to work with.

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DealerRater Apr 22, 2026

I have to give my sales representative the highest scores and praise! Brian is ethical amazing ,considerate & empowering! He helps me understand everything I’m not certain of and goes 110% to make sure the deal is beneficial! He is a wealth of knowledge. he is honest, direct and my number one go to at Hilton Head BMW! Every nice word and then some! his efforts are beyond recognized and I will always come back to Brian! I wish I could give him 12 stars !! from beginning to end is he is clear, concise never misleading!! even when he was leaving ... Read More

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DealerRater Apr 22, 2026

The appointment was on time and I was on my way within an hour with my service complete.

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DealerRater Apr 21, 2026

Service department is amazing; especially Kristen! We’ve been to other BMW dealerships in Atlanta and those dealerships need Hilton Head BMW to train them on how to interact with clients and consistently exceeding expectations.

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DealerRater Apr 21, 2026

Walter got me in the perfect car in one afternoon! The process was quick and easy!

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DealerRater Apr 20, 2026

Hilton Head BMW has a nice atmosphere. The employees I’ve dealt with are very professional and knowledgeable.

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DealerRater Apr 18, 2026

Everyone is very friendly and helpful. This service took 10hrs l only wish that they would let the customer know in advance that they are extremely backed up. But thank God my husband was in town to assist me.

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DealerRater Apr 15, 2026

Always professional & courteous. Steve is a great service advisor making sure my car has everything it needs without overselling me!

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DealerRater Apr 14, 2026

Steve was the best help I’ve ever had at any dealership. Would recommend him to anyone with a bmw

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DealerRater Apr 14, 2026

Great work and customer service, they're very patient and well informative in my experience with them. Highly recommend 👌🏾

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DealerRater Apr 8, 2026

Excellent service for general maintenance. Friendly staff and work done in a professional manner. Would recommend

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DealerRater Apr 8, 2026

Professional and courteous staff. Clean dealership. Convenient location. Open convenient hours and days. Hope that’s enough.

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DealerRater Apr 6, 2026

Casey is a wonderful representive for the Hilton Head dealership.She updates on a timely matter and explains any additional work needed well. Casey also followed up with a phone call the next day after researching a possible problem.

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DealerRater Apr 5, 2026

Same day turn around on a tire replacement. Every service contact has been good, even though i didn't buy the car at this dealership.

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DealerRater Mar 31, 2026

Honest reliable service from a top-notch manufacturers dealership. They provide you straightforward solutions for car repair issues and don't recommend services that aren't needed.

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DealerRater Mar 30, 2026

Amazing only i can say Casey is the best she always make sure that everything is perfect and easy for you no stress .thanks Casey

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DealerRater Mar 26, 2026

Outstanding Service, Staff & Technicians. From Sales to Service for the last 22 years I have been a customer and I wouldn't go anywhere else.

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DealerRater Mar 25, 2026

Very nice & professional staff/- they were extremely helpful in explaining how they would help me with my car issues!!

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DealerRater Mar 25, 2026

Took very good care of my car.were very clear as to what needed to be done

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DealerRater Mar 25, 2026

Steve tried very hard to satisfy us when we experienced some additional service required. Thanks

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DealerRater Mar 24, 2026

Excellent dealership! My only concern is that I had to go 2x because they didn’t tell me I had to have a service that my SUV needed. However, they got it done! 👍

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DealerRater Mar 23, 2026

Outstanding dealership with exceptional sales, finance and service team!! Their personalized support truly stands out- they genuinely care and you can feel it every step of the way as a valued customer. I will only buy cars from them now. It always starts from the top and Steve Molthop is as authentic and sincere as they come. Stephanie Sullivan is the consummate salesperson, Bob is a master in the art of finance and covering all the details and Casey my service advisor could not be more caring and helpful. I love going to see all of them.

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DealerRater Mar 23, 2026

Service rep Steve Griggs and the tech team at this HHI BMW consistently delivers high quality work. Well done!

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DealerRater Mar 21, 2026

Kristen is the great, she helped us with all of our issues and was able to give us a loaner car.

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DealerRater Mar 19, 2026

I had a truck detailed for my husband who is very particular . He was well pleased with the result!

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DealerRater Mar 18, 2026

This dealership in Hilton Head is awesome very friendly staff for everyone walks by you speak and have a pleasant smile.

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DealerRater Mar 17, 2026

Cassie was able to get my car in Thursday and had it fixed and ready for me to pick it up on Friday. Amazing

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DealerRater Mar 17, 2026

Everyone I’ve encountered from sales to service at this dealership is helpful, polite, responsive, and respectful.

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DealerRater Mar 16, 2026

I've been to many dealerships but I must say that working with Steve, my advisor, was a real pleasure. As busy he was he always returned my calls and went out of his way to coordinate the work at BMW to install new tires, (which incidently were very competively priced) and the company that repaired my rims. We had a similar, very positive experience when we purchased our BMW from this dealership. I highly recommend this dealership for anyone purchasing a BMW.

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DealerRater Mar 16, 2026

The staff is very professional and courteous and is respectful of your time. The facilities are clean and they returned my car clean

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DealerRater Mar 16, 2026

Check in employee gave a complete review and explanation of costs as well as discussion of results

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DealerRater Mar 12, 2026

Travel from Atlanta to Hilton Head BMW SC to purchase my Z4M. Great customer service and experience.

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DealerRater Mar 12, 2026

The Client Advisor was very helpful in getting us the best deal available to us. Every person we dealt with was friendly, professional and knowledgeable.

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DealerRater Mar 10, 2026

Great experience dealing with my first service with. Them. Steve went above and beyond to help us out.

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DealerRater Mar 10, 2026

Service Advisor Lindsay Hammett was pleasant, professional and kept in touch with me on the progress of the repair. Repair was accurately completed.

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DealerRater Mar 9, 2026

At this dealership staff always exceed expectations. They care of the issues expediently in the most professional manner

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DealerRater Mar 6, 2026

great service and communication. on time and completed as promised. Service rep ( Casey) was exceptional

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DealerRater Mar 4, 2026

I respect and appreciate Steve Griggs so very much! He is efficient and honest and got me in and out as quickly as possible! Thank you Steve!

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DealerRater Mar 3, 2026

A fantastic experience! Thank you to Romi and the team for the out-of-town paperwork and wonderful service.

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DealerRater Feb 27, 2026

Labor is way too expensive. Service team tries to upsell services Came in for oil change and 2 filters. Total bill was $320. They wanted to replace a $50 seal with $900 in labor

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DealerRater Feb 27, 2026

Manager of car maintenance was very receptive took care of all my concerns lady at the front desk took care of all of my concerns. Other than all, I had a very good experience at the BMW Hilton head dealership thank you.

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DealerRater Feb 26, 2026

Very efficient check in and out. Customer service was excellent. All service items were performed as explained by my service advisor, Steve Griggs. Love my Z4!

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DealerRater Feb 23, 2026

Was happy with the service the work was done in a timely matter thank you

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DealerRater Feb 23, 2026

Great!! Always enjoy working with them. Have purchased 5/6 BMWs from them over the years.

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DealerRater Feb 17, 2026

Service rep was very helpful and explained the time line needed for the repairs. All issues were resolved and Will use them again in the future.

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DealerRater Feb 14, 2026

Exceptional customer service on a consistent basis!! Friendly, professional, timely. Kristen in customer service exceeded all expectations. Hilton Head BMW is simply the best!!!

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DealerRater Feb 10, 2026

Excellent, always helpful, gets my car in and out in no time, friendly and Honest

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DealerRater Feb 7, 2026

Very flexible and customer focused. We ordered car 3 months before moving and it was built early. Dealer held onto vehicle until we arrived and were ready to trade in van we needed for move. Salesman was very friendly and knowledgeable from purchase through final paperwork and orientation. Manager agreed on compromise regarding trade in value. Overall a very positive experience.

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DealerRater Feb 7, 2026

Excellent experience with superior customer service. Mr. Chong and his team exceeded all of our expectations.

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DealerRater Feb 6, 2026

Everyone is so nice and professional. Keep up the good work. Thanks, a very satisfied customer".

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DealerRater Feb 5, 2026

Ryan was very helpful.I was waiting for the car to be finished and he explained what the the service mechanic said the car needed. The dealership is very good and helps with everything

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DealerRater Feb 4, 2026

Lots of beautiful cars. Store appears to be well staffed and anxious to help customers

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DealerRater Feb 3, 2026

Amazing dealer with the nicest people. Super happy to work with them. Brad is service is my hero. Enrique is the best salesperson. Huge high five to them.

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DealerRater Feb 2, 2026

Outstanding customer service. Staff are knowledgeable, welcoming and attentive. Always a great inventory and willing to locate other models if needed to deliver customer satisfaction.

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DealerRater Jan 30, 2026

Very professional and clear in communicating by video of any potential issues. Provide an understanding of the service entails depending on mileage.

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DealerRater Jan 30, 2026

Service representative Lindsay kept me informed throughout the 19 day service. During her days off she hooked me up with Brad. I am disappointed that this was not deemed to be a warranty issue but we were able to come to an agreement.

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DealerRater Jan 30, 2026

Great people great service! Will come again. I have nothing but good things to say

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DealerRater Jan 30, 2026

Bought my car and have it serviced here. Have had a positive experiences on both counts.

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DealerRater Jan 21, 2026

Very efficient and friendly service department. Kristen is very knowledgeable and informative. I will continue to use this dealership.

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DealerRater Jan 19, 2026

Quick, pleasant and professional service. Very helpful and great communication. Service was completed in a timely manner

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DealerRater Jan 17, 2026

When I first called them they were very nice and patient. For this to be my first time purchasing a car I was very nervous. But they were very welcoming and understanding. Usually some salesman tend to rush the process but mines (Brian Shirley) took his time and explain everything for me. I very much appreciate Hilton Head BMW for my experience this definitely won’t be my last time going there.

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Get Directions

1230 Fording Island Rd, Bluffton, SC, 29910
Hilton Head BMW 32.2476017, -80.8356394.