BMW vs Audi

When it comes to luxury brands, BMW and Audi have a few similarities. Both are German brands that began manufacturing within 10 years of each other. Both have a reputation for producing track-ready vehicles for everyday drives, as well.

Such similarities give Hilton Head, Bluffton, and Hardeeville, South Carolina, drivers a lot to consider. Which should you choose in the BMW vs. Audi matchup?

The Hilton Head BMW team put together this comparison to help you decide. You’ll soon see it’s the differences between BMW and Audi that make the most impact.

Sedan Performance That Turns Heads

While each brand has their own highly popular line of SUVs—or in the case of BMW, SAVs®—both have long been praised for their high-powered sedans.

Luxury fans with an eye for style and thrill-seeking engine performance will find impressive entries from both brands. Among the most popular Audi sedans is the Audi S8. This sleek model uses a Twin Scroll Bi-Turbo V8 in select trims, much like the BMW M5 does.

Twin Scroll Bi-Turbo technology is known for making 8-cylinder engines once considered inefficient into highly potent and efficient options.

The big difference between these engines is that BMW manages to generate far more power with theirs. Where the Audi S8 produces 563 horsepower, the BMW M5 yields a heart-stopping 617 horsepower.

A White-Glove Experience

In luxury brands like these, you expect optimal convenience. In terms of the infotainment features in both BMW and Audi, your expectations should be met.

In Audi, you’ll have the MMI® Touch display, and in BMW, the Intelligent Personal Assistant. How do they differ?

With both features, you’ll have integration with mobile devices, navigation assistance, and media streaming to keep your drives fun. However, BMW adds in available Concierge Services for a true white-glove experience. The BMW Intelligent Personal Assistant even learns with every interaction.